Until I took a look at my own word counts. My word counts, even with the book info, synopsis, and author bios fell far short of that mark. And I thought I got a bit wordy at times with my chatty style. But HIME had a lot more to say than I ever could, she usually does, though.
"BLOGGING IS ONLY FOR PEOPLE WHO HAVE SOMETHING TO ADD TO THE CONVERSATION...
Where’s the cleverly elaborated opinion? Where’s the backing to the reason of why I should read this book? Where’s the controversial point of view that’s going to draw me in into reading? Or simply, why aren’t you enticing discussion to build your community?
GOOGLE SAID SO.
And in Jon Morrow’s words: Giving Google what it wants is smart.
Most articles out there will go on to explain that longer articles are favorable because SEO (Search Engine Optimization, to make it short, the algorithm that decides how high your blog will appear in a search result without paying to be bumped higher) ranks articles with more content higher on the search engine. Think of it, which of these two options would google rather hook you up with: The one that engages you for two minutes, or the one that engages you for twenty?"
Point of Reference: 643-word count
What is your average word count?