House of LANVIN

House of LANVIN (4)

After her mother’s death in 1946, Marie-Blanche took over the ownership of the house. She worked with a Spanish designer, Antonio Castillo, who remained at Lanvin until 1963, when he opened under his own label. After Marie-Blanche died in 1950, the house went to a cousin, Daniel Gorin. In 1959, Marie-Blanche’s cousin, Yves Lanvin, became the owner, with his wife as president. They handled the company for about 30 years. From 1989 until 2001, the House of Lanvin was owned partially or in total by various public enterprises. In 2001 it again became a private concern due to the investor group Harmonie S.A., headed by Mrs. Shaw-Lan Wang, a Taiwanese media magnate. In October of 2001, Alber Elbaz was appointed the Lanvin artistic director. In 2006, he introduced new packaging, using forget-me-not blue. This was Lanvin’s favorite shade which she was said to have seen in a Fra Angelico fresco. Lucas Ossendrijver was appointed the head of the men’s line in 2006, strengthening the house nicely. In December of 2009, Lanvin opened a boutique in Florida, US. September 2010 brought an announcement of collaboration between Lanvin and H&M, with model Natasha Poly as the face of the collection.  In November of 2013, Lanvin became the official tailor of Arsenal FC, a London-based football club. 

The Lanvin’s reputation is huge, while the company itself is relatively small. This allows Elbaz to keep his hand on the artistic pulse of the company, continuing the feminine vision Jeanne Lanvin had of what women’s fashion should be.