House of LANVIN

House of LANVIN (3)

Lanvin did not follow fashion so much as create fashion as she saw it. Women should be dressed gracefully, young and fresh. She loved art and had a collection that was part of her inspiration. She kept her own dye works so she could dress women in the feminine colors she felt they should wear. In the 1920’s when the Flapper reigned supreme and there was only one style and one look, Lanvin offered an alternative. To wear the Flapper style, you needed to have a straight body with little or no shape, no bust, no hips. Not all women are built that way. So Jeanne Lanvin created what became known as the robe de style. The bodice was cut similarly to the Flapper style with the deep V front and back, but was filled with a chemisette (modesty panel). Rather than the straight skirt, the dress had a dropped waist and a cloche or bell-shaped skirt. These adaptations allowed for more freedom of movement and modesty for women of more voluptuous form.  This style was used on the original Lanvin label and is still used on it today.